Chrome Orange is hard to miss. Its chemical name is sodium dichromate, but its common name is just “Whoa.” It was a popular paint color for the American Muscle Cars of the late 60s and early 70s, and it’s enjoying a resurgence today. In fact, Chrome Orange has been cited by Pantone (they call it “Tangerine Tango,” but let’s keep it real) as the most upwardly trending color of the decade. Want your brand to look hip, now, with it? Let’s talk Chrome Orange.