Julie Tyler

Julie is a full-stack marketer and perception engineer recognized as the driving force behind transformative B2B and B2C GTM plans that drive customer acquisition and retention and bring brands to life. She wields strong business acumen with 10+ years of excelling at envisioning and launching initiatives that drive revenue growth, expand the client base, solidify loyalty, develop best-in-class brands, and increase market share.

She helps clients develop short-term high impact strategies as well as annual integrated and targeted campaign strategies based on data, metrics, customer insights, sales, and competitive research/industry trends. Her keen business sense and marketing expertise at each stage of the customer experience through phases of product launch, brand strategy, messaging, and storylines across media (digital, video, social, mobile, print, etc.), programs (webinars, conferences, sponsorships etc.), and audiences. She also leads strategic goals with hands on involvement at the detailed task level when necessary, and sets stretch goals and clear direction for companies that are outsourcing marketing.

Julie’s Core Areas of Expertise:
– SaaS Product Marketing Strategy
– Market Segmentation
– Digital and Social Media Campaigns
– Content Management
– Marketing Operations
– Sales Enablement
– Product Lifecycle Marketing
– Metrics & KPIs

Specialties:
– GTM Planning and Execution
– Positioning & Messaging
– Planning and Budgeting
– Improving Key Customer Success Factors Including NPS