Peter van Aartrijk works with client leadership to define marketing communications strategies that translate into highly effective programs.
As Director of our DC Metro office and Principal of our Insurance Practice, Peter brings 30 years of branding and communications experience to help meet the complex challenges our clients face in a constantly shifting business landscape.
Peter’s leadership has benefited numerous national and international brands, including ACORD, Assurex Global, Clements Worldwide, InsurBanc, Progressive, Trusted Choice, and others. He is the founder of Aartrijk, an insurance-specialist branding firm, and prior to that held senior marketing communications positions at the Independent Insurance Agents & Brokers of America and the Insurance Information Institute.
Peter holds BA degrees in English and Journalism from Rutgers University.
Peter has appeared on CNN, CNBC, Fox News and other networks, and he has been quoted in The Wall Street Journal, The Washington Post, USA Today, Kiplinger’s Personal Finance Magazine and other national press. He is a frequent speaker on issues of branding and marketing and is co-author of Zoom: Focusing on Brand Dominance, a branding guide for the insurance industry.
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